Privacy Policy for Ludo Madness

Effective Date: 29th October 2024

Thank you for playing Ludo Madness! Your privacy is essential to us, and we are committed to safeguarding the information you share with us. This Privacy Policy explains what information we collect, how we use it, and why it is necessary to enhance your gaming experience. By playing Ludo Madness, you agree to this Privacy Policy.

1. What Information We Collect

We collect various types of information to provide you with a smooth and engaging gaming experience. Here is a breakdown of the information we collect:

a. Device Information

Device Identifiers: We collect unique identifiers like your device ID, Advertising ID (Google AdID), and IP address to recognize your device and provide a consistent gaming experience.

Device Characteristics: We may collect information about your device’s operating system, hardware specifications, language, and region to ensure compatibility and optimize app performance.

Network and Connection Information: This includes details about the type of network you are using (e.g., Wi-Fi or mobile network), which helps us improve loading times and provide a stable connection.

b. Gameplay Information

Game Progress and Activity: We collect information on your in-game actions, such as levels completed, achievements, and items collected. This enables us to save your game progress, offer rewards, and customize gameplay features.

Session Data: This includes data on the duration and frequency of gameplay sessions, which helps us understand how players interact with our game and enables us to improve the gaming experience.

c. In-App Purchase Information

Transaction Data: We use Google Play's billing system for in-app purchases. Although we do not store any financial information, we do keep records of transactions, including purchase amount, item details, and transaction date, to provide customer support and verify purchases.

d. Ad Interaction Data

Advertising ID (Google AdID): We use Google’s Advertising ID to identify users anonymously and serve relevant advertisements through Google AdMob. This identifier helps us manage ad frequency and prevent repetitive ads.

Ad Engagement: We collect data on your interactions with ads, such as views, clicks, and the time spent on ads, which allows us to tailor advertising content to your interests and improve ad relevance.

2. How We Use Your Information

We use the information collected to enhance and personalize your gaming experience in Ludo Madness. Here’s how we use your information:

a. Improving Gameplay Experience

Game Performance and Customization: Using device and gameplay information, we work on improving the game’s stability, optimizing graphics, and enhancing the user interface to fit different devices.

Saving and Syncing Progress: We use gameplay data to save your in-game progress, ensuring a seamless experience when you return to the game. This allows you to pick up where you left off, even if you switch devices.

Rewards and Achievements: Based on your gameplay data, we can provide you with rewards, achievements, and personalized offers, creating a more engaging and rewarding experience.

b. Personalized Advertising

Relevant Ad Delivery: Using the Advertising ID, we provide personalized ads within the app through Google AdMob. Personalized ads make it more likely that you see ads that match your interests, improving both user experience and ad effectiveness.

Ad Frequency and Engagement Tracking: We track how often ads are shown to avoid excessive repetition and monitor engagement to enhance the relevance of advertisements displayed.

c. Supporting In-App Purchases

Processing Transactions: Through Google Play’s billing system, we process in-app purchases securely. Transaction data is used to validate purchases, offer refunds, and resolve billing-related issues.

Rewarding Purchases: Your in-app purchase history helps us deliver purchased content, enable features, and provide customer support as needed.

3. Why We Use Your Information

Each piece of information we collect serves a specific purpose in making Ludo Madness a fun, secure, and engaging experience for all players. Here’s why we collect and use the information described above:

a. To Ensure App Functionality and Stability

Collecting device information allows us to ensure that Ludo Madness runs smoothly across a variety of devices. Understanding your device type and specifications helps us prevent crashes, minimize bugs, and optimize the overall performance of the app.

b. To Improve and Personalize the Gaming Experience

We use gameplay data to adapt game difficulty, provide personalized rewards, and make your experience as enjoyable as possible. For example, based on your play style, we may offer special power-ups or in-game bonuses to keep you engaged.

Session and activity data allow us to see which game features are most popular, helping us focus on improvements that add the most value to players.

c. To Provide Relevant Advertisements

By using Google’s Advertising ID, we can deliver personalized ads without compromising your personal contact information. This ID allows us to show ads relevant to your interests and make sure the ad experience is enjoyable and non-intrusive.

Monitoring ad interactions, such as click rates and engagement, allows us to ensure that the ads shown are effective and interesting, which helps fund the game and keep it free to play.

d. To Facilitate Secure Transactions

Transaction data enables us to validate purchases, ensuring that your in-game purchases are delivered accurately and efficiently. This data also supports customer service efforts, helping us resolve any transaction issues promptly.

4. Data Sharing and Disclosure

We may share your information only in the following ways:

With Service Providers: We work with Google AdMob to deliver in-app advertisements, which involves sharing your Advertising ID for relevant ad delivery. No other personal data is shared with advertising providers.

For Legal Purposes: We may disclose information if required by law or to protect the rights, property, or safety of our users or others.

Data Security

We take data security seriously and implement industry-standard practices to protect your information. However, please note that no system is entirely secure. We rely on Google’s billing and advertising systems to manage sensitive information like in-app purchases and ad interactions.

5. Children’s Privacy

Ludo Madness is not intended for children under the age of 13, and we do not knowingly collect personal information from children in this age group. If we learn that we have collected such data, we will delete it promptly.

6. Your Data Rights

Depending on your location, you may have the following rights with respect to your data:

7. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices or legal requirements. We encourage you to review this page periodically for any updates. Significant changes to the policy will be communicated within the app or through other appropriate means.

8. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, feel free to reach out to us at:

Email: service@deepwhale.global